the dairy aisle, searching
for Weight Watchers Yogurt-
I had all but given up,
despite the 5 pounds I gained
last week in Vermont.
Packaging is shorthand-
“fyi” has been
joined
by “lol”, and
“KFC”,
and the almighty “M”-
do you need eight more letters,
or a Happy Meal with that?
We are advised against judging
a book by its cover, with self righteous
warning labels stamped on with a wink-
It’s been over thirty years since my uprising
against educational idolatry. “A” grades glittered
like a Golden Calf, coveted by wayward
worshippers as a true sign of learning
I would
force feed 20 or thirty
Yiddish
words into my brain,
for
successful regurgitation
on weekly
tests-
I gained
high marks, but lost the words-
Brain
atrophy was an educational
hazard, in
learners unable to disable
the valve
to their thinking.
Determined
to stem the ravages
of
academic bulimia, I began
a movement
to occupy
my mind
I sat for
Mrs. Grumberg’s Yiddish dicte
defiantly
unprepared, slinging Yiddish
letters
together in phonetic harmony-
Sometimes you have to take a stand.
I finally found the yogurt, -
with its reassuring Green banner
“New Look Same Great Taste!”
Who made the decision to change the look?
Who did they have to convince? I mean
there are real fucking problems in the world
like childhood obesity. Innocent lives
threatened daily by narcissistic
grown ups and their malignant
projections-
Who persuaded Weight Watchers
to spend- How much money was it?-
on a redesign!?-
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